Tuesday, January 6, 2009

Idea to encourage better driving in cities

Problem: Rash and reckless driving

Solution: Use traffic monitoring equipment to photograph violators and use them in public awareness ads

It would be a like a Page 3 collage but in a really embarrassing way. Friends and family who recognise your bike, car or license plate would know you as a poster boy (or girl) for bad driving and rile you for it. And everyday, we would look with anticipation for people we know caught with their pants down or rather, their helmets missing.

I think this would result in everyone picking up the one thing we so very much lack on the road... SELF DISCLIPLINE. The fact that Big Brother could be watching with a camera would make us all a lot less likely to break the rules. And if we take this idea forward, we could encourage the public itself to start snapping pictures of traffic violators. Best picture wins a gift hamper from Universal Mobile!

In a world where we all consider ourselves above-average drivers, wouldn't it be just awful if we were being watched ALL THE TIME to see if that were really true?

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