Problem: The media is bored of your social cause
Solution: Take more creative license in what your cause stands for
This is actually just a case of being more creative with your communication. It's also very simple and perfectly legal.
A social organisation, say PETA (People for the Ethical Treatment of Animals) decides it needs a big publicity stunt to garner attention to the simple communication that animals have rights too. What do they do? Pay for the legal representation of Ajmal Amir Kasab, the surviving terrorist of the November Mumbai attacks.
Did that make you smile? Well then, now you'll remember PETA.
Before you know it, there'll be pickets from Literacy India plonked outside Chetan Bhagat's house and crèches sprouting up all over the city courtesy CRY (Child Relief & You).
But the best one in my book would be the groups who work with the mentally handicapped, vying with each other to be the first to offer a free checkup to Raj Thackeray.
Disclaimer: This idea was "inspired" by a news line I saw today: Help hostesses to shed weight, PETA tells Air India. It seemed though PETA was branching out until I read the full article:
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